Media Contact: Sarah Lunny
Resound Marketing for SOURCENEXT

Sarah@ResoundMarketing.com
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SOURCENEXT Partners with Movavi to Bring Beloved, User Friendly Video Creation Software to Japanese Audiences

 

Japan’s Top Software Publisher to Release Movavi Video Suite in eShop

 

PALO ALTO, CA - June 22, 2017 - SOURCENEXT (TYO: 4344), Japan’s market-leading software publisher and distributor, today announced an agreement with Movavi, the producer of user-friendly video creation, conversion, and editing tools, to sell the company’s most popular offering, Movavi Video Suite for Windows, in SOURCENEXT’s eShop in Japan. The deal comes by way of International Markets Consulting (IMC www.imc-corporation.com), Inc., an agency that helps global technology companies achieve competitive advantage and increase market share in target countries.

 

"We’re always looking around the world for unique software experiences that translate well to other territories, and with over 55 million smartphones in use in Japan, it’s a safe bet that they’re recording lots and lots of video," said Noriyuki Matsuda, CEO and founder of SOURCENEXT. "Movavi Video Suite packages a powerful set of video creation tools into an elegant, simple user interface that wouldn’t intimidate even the most novice user."

 

"Nori and the entire team at SOURCENEXT not only bring a deep understanding of the market and audience tastes in Japan, but also present opportunities for additional revenue growth with traditional retail channels alongside their eShop" said IMC founder Malika Bounaira Siraji. "It adds a lot of confidence knowing that they’ll guide the launch of Movavi Video Suite in-market every step of the way, and even carry the flag for Movavi’s reputation in Japan, providing critical customer support."

 

Movavi Video Suite for Windows will go on sale today in SOURCENEXT’s eShop.

 

About SOURCENEXT:

SOURCENEXT (TYO:4344), Japan’s largest software publisher and distributor, works with companies based in the U.S. and other countries to bring their successful desktop software and mobile apps to Japanese audiences. Building on over 20 years of software publishing experience in Japan, and a library of more than 745 titles including PC software and smartphone applications, SOURCENEXT leverages brand trust, top retailer relationships, and an extensive distribution network to offer a unique, full-service market penetration program to help global developers grow market share for sustained profitability. Companies like Bitdefender, Evernote, MAGIX Software GmbH, Rosetta Stone Ltd., Twentieth Century Fox Home Entertainment and more, have built successful businesses in Japan by choosing SOURCENEXT as a partner. For more, visit www.sourcenext.com/us/

 

About Movavi:

Movavi offers a comprehensive range of multimedia processing software focused on resolving compatibility issues between video and audio formats and devices. Additionally, Movavi offers video editing software, CD/DVD recording software, drag- and-drop media file management software, online video applications, and customizable video SDKs for professional use. Over 9 million people in 95 countries use Movavi products for their video and audio processing needs. Partners include Intel®, NVIDIA®and more. The company provides customer service and support in ten languages - English, Dutch, French, German, Italian, Japanese, Portuguese, Spanish, Polish and Russian. For more, visit www.movavi.com