SOURCENEXT Partners with MAGIX to Launch Popular VEGAS Pro Series
and More in Japan
Japan’s #1 Software Distributor and Publisher Brings Deep Market Expertise to Guide MAGIX Software from Marketing, to Distribution, and Beyond
SAN FRANCISCO -- December 21, 2016 -- SOURCENEXT, the number-one Japanese software publisher and distributor, announced that they have formed a new partnership with MAGIX, the leading multimedia production software manufacturer behind VEGAS Pro, VEGAS Movie Studio, and more. Beginning with the new VEGAS Pro 14 product, SOURCENEXT has begun the sales of MAGIX software titles in Japan as of December 5th, and putting to work its twenty years’ experience growing market share for software in Japan, it plans to grow and expand the sales for the same.
"MAGIX has paved the way in German multimedia production software for more than 20 years, and since acquiring legacy titles like VEGAS and Sound Forge from Sony Creative Software, MAGIX has been able to innovate them rapidly according to consumer needs and expand its own presence in the U.S. Their progressiveness makes them an ideal partner for us," said Noriyuki Matsuda, CEO and founder of SOURCENEXT. "MAGIX provides the kind of software Japanese consumers -- professionals and beginners alike -- will love, and with our help navigating this new landscape, MAGIX stands to see huge success in Japan."
SOURCENEXT began its relationship with MAGIX through Sony Creative Software, and this new two-year partnership gives SOURCENEXT the exclusive rights to sell upcoming MAGIX software in Japan, including titles in the VEGAS Pro and VEGAS Movie Studio series. SOURCENEXT’s deep experience in the market, extensive distribution network, and brand trust help U.S. and foreign-based software companies like MAGIX grow revenue and brand footprint in Japan.
"The Japanese market is an opportunity that software companies like ours can’t afford to miss out on, but it’s notoriously complicated to break into," said Klaus Schmidt, CEO of MAGIX. "SOURCENEXT makes the process easier than we could have imagined, handling everything from branding, to production and distribution, to marketing and product support -- while some partners would only handle one piece of this kind of launch. SOURCENEXT is the local guide we need, providing white-glove service to navigate this new territory."
For more information about how SOURCENEXT can help you launch your software or mobile application in Japan, please visit: www.sourcenext.com/us/.
SOURCENEXT (TYO:4344), Japan’s publicly traded, market-leading software publisher and distributor, specializes in helping U.S. and other foreign-based software companies launch their desktop and mobile apps in the Japanese market and grow market share for sustained profitability. With 20 years of software publishing experience in Japan, including over 100 of its own original products, SOURCENEXT offers a unique, full-service Japanese market penetration program for software providers. SOURCENEXT has helped companies launch successful apps in Japan with its deep market experience, brand trust, top retailer relationships, and extensive distribution network. For more, visit www.sourcenext.com/us/.